A Buyer Persona is a semi-fictional representation of our final consumer, based on demographic information, to determinate important aspects such as: Location, behavior, needs and motivation.
This give us the opportunity to put ourselves in the place of our target audience. We can create a descriptive story of the everyday life of a woman or a man who represents an ideal client. Generally starting from what they do every day in their daily life.
To develop an ideal Buyer persona we should consider the following aspects:
All of these aspects allow us to obtain clear information from daily experiences that our customers experience, it helps us to determinate at what point is relevant and timely to offer our products.
We need to be very careful, since we can generate negative feelings to our customers and future potential customers.